SEO Service Vancouver, WA

SEO – Helping Your Customers Find Your Business

Having a website is the first step to creating on-line presence. Once you have that website, the next task is helping your audience find your website. Search Engine Optimization (SEO) is the process of making a website relevant to the audience your business serves so that your website will show up when someone searches for the type of goods or services your business provides.

Who Needs SEO?

Every website needs optimization to some degree, but some websites may need SEO more than others do. What determines how much SEO your business website needs is how competitive your industry may or may not be. For a business with a unique specialized product or service, a well-designed website may be sufficient. However, in a competitive market – SEO is a critical element to on-line success that your business needs to do on a regular basis. This is particularly true for any new business trying to establish its brand in a competitive market.

How Long Does SEO Take?

Search Engine Optimization is a process that takes time to yield results especially when the targeted market is full of competition. It may take a few weeks or several months before a website can start showing up closer to the top for non-paid (organic) search results.

SEO & Branding

Google says, “No one can guarantee a #1 ranking on Google.” Search engine results are always changing because of competition and other factors like algorithm changes by search engines. While SEO is a good way to help new customers discover your business, branding is what will make your business stand out. So we always recommend paring SEO with branding, because as your brand grows, people will start to search for your brand. Because of the unique power of your brand, focusing on growing your brand will pay off in securing your position in search results. For example, there may be many places that sell cinnamon rolls, but there is only one Cinnabon. So, when someone searches for Cinnabon, it's most likely that Cinnabon’s website will come up first.